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ARC101-Basic Design Studio (3,6)6

This studio provides both a conceptual and practical introduction to design and introduces students to basic design principles, design theory and concept development. Through assignments students develop an understanding and appreciation of the design elements such as point, line, shape, form, space, texture, value and color, and design principles such as balance, proportion, emphasis, movement, pattern, repetition,  rhyIHM, variety, harmony and unity.

 

ARC102-Introduction to Architectural Design Studio (3,6)6

This design studio, introduces students to architectural design principles and design process, problem defining and solving, spatial organization and basic spatial design practices, anthropometrics and awareness of universal design principles, and architectural communication and presentation techniques. In this studio a series of projects of increasing complexity will be given to students. (Prerequisite: ARC101).

 

ARC111-Architectural Drawing I (2,2)3

This course deals with techniques of graphic presentation introduced as a basic language of architecture. Students work with a broad range of graphic presentation methods. Skills developed in architectural and spatial drawing. Theories of representation and the use of several visual means including free hand drawing will be covered to analyze and convey ideas regarding the environment. Fundamentals of orthographic drawing, rendering techniques and format layout examined through an array of projects.

 

ARC112-Architectural Drawing II (2,2)3

This course deals with advanced knowledge and skill acquisition of the diverse categories of information delivery required by the design professionals. Architectural abstraction in drawing to communicate ideas on spatial and environmental information through perspective, isometric, oblique and axonometric drawings will be explored. Various media will be covered as means of graphic presentation.(Prerequisite: ARC111).

 

ARC121-Building Technology I: Materials and Methods (3,0)3

This course introduces students to the role of building technology in the design process. Building materials and methods of construction are studied. Students become aware of all of the materials, the construction types, the elements and the methods of the construction.

 

ARC122-Building Technology II: Structural Elements (3,0)3

This course continues beyond its prerequisite, Building Technology I: Materials and Methods. Building structural elements are studied. Students become aware of the concepts and procedures for the design, manufacture, and construction of structural components.

 

 

 

 

 

 

ARC131-Methematics for Architects (3,0)3

This course provides students with necessary knowledge to understand the basic mathematical concepts and principles.  By such knowledge, students understanding and problem solving skills are developed to help them cope with structural design problems during their education as well as during their professional carrier.

 

ARC132-Statics and Strength of Materials (3,0)3

A course for non-engineering majors that includes concepts needed to understand the basic statics and strength of materials theories and concepts.  First half of the lectures concentrate on the concepts of equilibrium of particles and bodies, center of gravity, centroid and force analysis for various structures. Second half is designed to concentrate on the basic treatment of stress and deformation in elastic bodies. (Prerequisite: ARC131).

 

ARC141-History of Art and Culture (3,0)3

This course provides students a broad understanding of the ancient, medieval, and post-renaissance world through an analysis of art and culture. This course places an emphasis on the great complexity and interconnectivity of socio-political and cultural facts and employs an anthropological view to the history of art.

 

ARC142-History of Modern Architecture (3,0)3

In this course as the conclusive course for the series of history of Architecture, it is requested to have a comprehensive vision and knowledge of the philosophies, theories, and the clustering of the various effective masters and thinkers in relation to the built environment down to the product design in the 19th and 20thcentury with a clear understanding of the origins and roots in the previous historical events. So the combination of chronological and analytical approaches is suggested. (Prerequisite: ARC141).

 

ARC201-Architectural Design Studio I (3,6)6

This design studio is based on programming and planning for human habitation in dwellings and neighborhoods. At a micro scale, this course deals with housing as a response to human needs with the planning of rooms, houses, and groups of houses; analysis of climatology, physical, psychological, and social needs and their influence on the housing design; interior spaces and functions, and building design, layout, and formal development. (Prerequisite: ARC102 and ARC112).

 

ARC202-Architectural Design Studio II (3,6)6

This design studio course explores architecture as a cultural practice that structures both the physical and the social environment with a series of macro spaces design based project. The organization of medium collective space will involve the deployment of building relationship within an urban built environment. The course includes the analysis and understanding of a selected context in order to propose a multi-level building in terms of architectural composition expression. (Prerequisite: ARC201).

 

ARC211-Digital Design & Presentation I (2,2)3

This course provides students with practical hands-on experience in using professional architectural drafting software (e.g., Autocad). The course looks at two-dimensional CAD techniques used by architects to design and create presentations. The course covers the process of creating, manipulating, and communicating through digital drawings. Emphasis will be placed on understanding architectural drawing convention, and generating sophisticated architectural graphics, mappings and analyses using a variety of digital media. Programs taught may include AutoCAD, Illustrator, InDesign, Flash, and Photoshop. (Prerequisite: ARC112).

 

ARC212-Digital Design & Presentation II (2,2)3

This course provides students with practical hands-on experience in using professional architectural modeling software. The course looks at the principal three-dimensional modeling techniques used by architects to design and represent projects. The course covers the process of creating, manipulating, and communicating through digital architectural models. Emphasis will be placed on the generation of 3D architectural models and their presentation using AutoCad, 3DStudioMax, Maya, Rhino, Grasshopper and/or VRay. (Prerequisite: ARC211).

 

ARC221-Building Technology III: Structural Systems (2,2)3

This course provides an introduction to the behavior of structural components and systems, for concrete, steel and timber structures. The theory and concepts of various structures and structural elements are presented with a visual format and models to emphasize an intuitive comprehension of the fundamental principles of structural behavior. (Prerequisite: ARC122 and ARC132).

 

ARC241 - Contemporary Architecture (3,0)3

In this course as the ending course for the series of history of Architecture, it is planned to make the students` mind skillful enough to be able to understand the current events in our world today in relation to the roots in previous courses in history of architecture. So the main methodology and approach for this course is Analytic instead of Chronological. (Prerequisite: ARC142).

 

ARC252-Environmental Control Systems (3,0)3

This course aims at introducing students with understanding and knowledge of impacts of built environments on people and natural environment. The course focuses on the role of spatial designer in designing buildings, building environments and interior spaces that benefit from natural resources, provide maximum comfort levels, limit environmental damage and energy consumption. The topics covered in the course are climate and climate change; bio-climatic design; comfort levels of buildings; use of natural resources and passive and active systems in heating, cooling and lighting, and water and waste management in buildings.

 

ARC300-Internship I (N/C)

Off campus study gives an opportunity to students to demonstrate the interrelationship between theoretical principles of architecture as a profession and their application in practice.  The goal of the first internship is to provide effective professional preparation for students through field experience. The cooperative relationship between the business and academic learning should be enhanced. The student intern is responsible to keep a journal/diary of their daily experience. The internship is usually scheduled in summer for duration of twenty four (24) working days. The purpose of this assignment is to initiate the student into an awareness of professional firms and to provide an overview of on-site learning. 

 

ARC301-Architectural Design Studio III (3,6)6

This design studio course starts to focus and examine the impact of environmental issues with the aim to design an environmentally responsive building within the design process. The studio will develop an understanding of the relationships between space, function, built form and context throughout a sustainable approach. More attention is given to how the building fabric can be assembled and orientated to control energy use and building performance using sustainable construction processes. (Prerequisite: ARC202).

 

 

ARC302-Architectural Design Studio IV (3,6)6

This design studio course progresses from developing research and demonstrating the ability to design more complex buildings and related constituents. Major studio project concerned with public buildings with medium scale spaces requiring advanced architectural, structural and constructional skills coupled with exploration of existing site conditions and new visual impact in the setting. (Prerequisite: ARC301).

 

ARC351-Urban Design & Planning (2,0)2

This course is designed to help students develop the values, knowledge and skills which they need to become effective practitioners in the production of a better urban realm. A series of lectures which explore current urban design and planning theories and methods introducing the students to the analysis of urban problems in different context that will enable them to produce alternative design solutions in cities. This course will amplify the requisite understanding of urban areas practices with the development of analytical urban form theories through design lectures, behavior analysis and perception based exercises.

 

ARC361-Human Factors in Design (3,0)3

This course aims at introducing students with knowledge and skills of designing barrier free environments that respond to various human needs, especially people with challenges. The course focuses on human anthropometrics, ergonomics of space, universal design and accesibility issues. The course further develops on generating design concepts that dismantle physical and cognitive barriers to mobility, orientation, hypersensitivity and multiple challenges in buildings and open spaces.

 

ARC 372–Principles of Restoration & Conservation (2,2)3

The goal of the course is to give students an understanding of the importance of Restoration and Conservation in the field of historic environment sensitivity and consciousness. Students should become familiar with of the Historic heritage and related bodies, and the architectural tools required to work with a historically valuable building. In addition, this course provides a practical guide to measured surveys of historic buildings with special emphasis on recording the fabric of historic areas and producing accurate scaled drawings of selected buildings.

 

ARC381-Professional Ethics (2,0)2

Introducing values/value judgments, evaluation and valuation systems, personal and collective responsibilities of professionals and the accountability of profession in Architecture and Interior Design, this course challenges the students to examine critically a broad range of professional, legal, and ethical problems architecture and interior design as professions face today.

 

ARC400-Internship II (N/C)

The summer training program is designed to expose students to a collaborative, professional office environment and a team of experienced design professionals. The goal of the second Internship is to provide effective professional preparation for students through office experience. The cooperative relationship between the business and academic learning should be enhanced. Students will be exposed to both the creative and business environment. Assignments will vary and include project research, site visits, sketching, computer production, design reviews, and assisting on marketing proposals. The student intern is responsible to keep a journal/diary of their daily experience. The internship is usually scheduled in summer for duration of twenty four (24) working days. The purpose of this assignment is to initiate the student into an awareness of professional firms and to

provide an overview of office culture.

 

ARC401-Architectural Design Studio V  (3,6)6

This design studio course represents the most extended and developed exercises in macro planning issues. First priority is given to the urgent needs of our environment in terms of regeneration project such as housing, schools, or community buildings for urban centers. Projects will reinforce the entire curriculum, emphasizing on the complex relationships of buildings in an urban context taking all factors into consideration by way of interrelated aspects of an existing urban fabric. (Prerequisite: ARC302).

 

ARC402-Graduation Project (4,12)10

The final project in architecture is an independent architectural design project based on a theme chosen by the student after accomplishing Graduation Research & Preparation prerequisite course (ARC 403). The graduation project is a cumulating studio and an opportunity for each student to define an individual position with regard to a specific aspect of architectural practice. Students are expected to incorporate research, programming, and site definition within their design process and present a written essay that discusses the development of their work. (Prerequisite: ARC401 and ARC403).

 

ARC403 - Graduation Research and Preparation (3,0)3

This course deals with the development of an individual general study and research by the student on a specific topic of her/his own choice/interests which goes to the primitive draft and initial issues about the final project. The research encompasses the following stages: subject definition, data gathering and classification, information interpretation relevant case/sample studies, programming and planning (denoting to activities), spatial perceiving, and technical information, site/field analysis and environmental fitting which shall be presented as a research report. (Prerequisite: ARC302).

 

ARC412-Portfolio and Presentation (2,2)3

Students will produce an academic portfolio which represents the best examples of their creative and technical skill sets. Preparation of appropriate marketing materials, including a business card and CV, will be explored on a class and on an individual basis.(Prerequisite: ARC401).

 

ARC481-Project Management (2,0)2

Project Management course is designed to build and expand the foundation of knowledge needed by successful managers by examining the organization, planning, and controlling of projects and by providing practical knowledge on managing project scope, schedule and resources. Topics include project life cycle, work breakdown structure and Gantt charts, network diagrams, scheduling techniques, and resource allocation decisions.

 

ARC482-Professional Practice (3,0)3

This course provides students the knowledge of the social, political, economic and legal aspects of architectural practice. This course includes topics on professional laws and regulations such as contracts, bonds and insurances, professional partnerships, human relations in the profession and occupational health and safety issues.

 

NH001  - National History I (N/C)

Starting with the second half of the 19th century and coming to date; not a chronological presentation but rather dwelling into social political and economic reasons of events. To show how history functions as a social memory. Special emphasis is put upon national histories of both Turkey and T.R.N.C., presenting ideas and principles of Ataturk, the founder of modern Turkey.

 

NH002 - National History II  (N/C)

A continuation of NH001

 

TURK001 - Turkish I  (N/C)

Identification of the position of the Turkish language among World Languages; Turkish-speaking Lands of the World; An account of the historical development of Turkish; The teaching of writing, sentence structure and the grammar of the language. Special emphasis on explaining and teaching of writing styles. Classroom tasks of in-depth analysis of specimen books by Turkish writers.

 

TURK002 - Turkish II(N/C)

Introduction and exposition of the Turkish Sentence structures and descriptive styles for the purpose of enhancing speaking skills. By means of written and oral discourse, the realization of student-centered tasks for the development of précis, examination and critical skills of the student.

 

Elective Courses;

 

ARC404-The Culture of Architecture

This course provide students a broad understanding of historical evolution of architecture both as spatial design and spatial studies and includes topics such as the language of architecture, the presentation and representation techniques and the socio-cultural and political aspects of architecture. An investigation of how architecture as a profession and a field of study developed during the history. Special emphasis is given to the post-renaissance and post-industrial revolution period.

 

ARC405- Research Techniques & Methods

This elective course is designed as an introduction to the research techniques and the methods that achieve them. The aim of this course focuses on processes recognising the everyday skills and techniques involved in different kind of research. It will be supplemented by a series of exercises designed to help brainstorming progress of research thinking. The course helps students to develop key issues in making research feasible at any stage and for any kind of studies. It offers advice on how to conduct research discussing different methods from analysis of findings to report of results.

 

ARC406-Criticism in Architecture

This course deals with the methods of criticism in architecture with reference to those parallel in other humanities disciplines. Values and value judgments and evaluation methods in spatial design, and critical reading and writing in spatial studies will be introduced. Students are expected to demonstrate their ability of writing an article and criticize a chosen architectural design project..

 

ARC414- Advanced Digital Modeling in Design

This course provides students with practical hands-on experience in using professional architectural modeling softwares (e.g., 3DStudioMax, Maya, Rhino, etc.). The course introduces advanced methods in 3-D modeling and architectural representation. The course covers the process of creating, manipulating, and communicating through digital architectural models. Students will learn to create algoriIHMs using Grasshopper and Python in Rhinoceros 3D, while exploring parametric modeling, performance simulation, data visualization, and workflow automation.

 

ARC453 - Urban Environmental Fitting

In this course students shall study various major theories, methodologies and skills for understanding and perceiving the urban space and built environment. The awareness of space and the ways of perceiving it has to be experimented in the students micro scale projects and study of macro scale the world famous projects. Understanding the close relation of any phenomenon with the environment in respect to its individuality as "Fitting" is one of the main goals of this course.

 

ARC454-Urban Space Analysis

This course intends to take a particular look at reviewing the basic concepts of the urban spaces. The course introduces concept of urban spaces in history. Students will gain knowledge in the process of devising and learning theories related to the subject of study such as urban and architectural space.

 

 

ARC455-Environmental Aesthetics

This course deals with basic concepts of environmental aesthetics. This course explores the aesthetic experiences of the built environment from a philosophical perspective and includes detailed discussion on such topics as how is aesthetic appreciation of nature similar to and different from appreciation of art objects?; what criteria may be used to evaluate beauty in nature and in the built environment?; how is our aesthetic engagement with the environment related to our embodiment, and how do the non-visual senses contribute to aesthetic appreciation?

 

ARC463-Gender, Space and Architecture

This course opens up a relationship between architecture and gender studies. The course will read broadly across disciplines of urban design, landscape design, architecture and interior design. This course will be exploring students how gender impact the design and/or inhabitation of objects and/or spaces.

 

ARC484 - Business and Marketing

In this course students shall study various major theories, methodologies and skills for understanding the real meaning of main issues about the business and marketing. They will get involved with the real world and real situations in micro scale through the actual/virtual networks to learn about the macro scale business and marketing events. It starts with the basic information about the monetary systems up to "WTCA" and other national and international economic institutions; and will continue with the social and economic policies such as: "WIN,WIN,WIN" policy.

 

 

 

DEPARTMENT OF PLASTIC ARTS

 

Course Descriptions:

 

PA 101 - Foundation Studio (2,8)6

Foundation Studio helps students build skills regarding the principles and elements of art, in problem solving as well as aural and written communication. Numerous examples of traditional and contemporary art are used to prepare students toward more advanced studio study. This is coupled with the development of a stronger sense of contemporary art movements and discourses.

PA 103 - 2D Design (2,2)3

2D Design involves studio instruction in basic design through projects and exercises in fundamental form and space concepts. Control of proportion, scale, and design relationships; development of problem formulation and sound bases for value judgment are inaugurated. Release of students’ potential creative capacities is the prime concern.

PA 131 - Photography (3,0)3

This is a non-technical course where students are encouraged to explore how the photographic image is constructed and circulated within the broader social, cultural and political context. Numerous contemporary photographers and their works are critically analyzed and evaluated in order to ascertain their works’ impact in society. Students are then asked to choose an area of interest and produce their own photographic (digital and print format) images.

 

 

 

 

 

 

 

 

 

 

PA 141 - History of Art and Culture (2,0)2

This is a course where through the analysis of fine art, architecture, design and popular arts such as movies, students understand and evaluate the importance of Western Modernism and subsequent contemporary art history and theory.

PA 111 - Drawing I (2,8) 6

Drawing is an important tool for artists and designers in any field. Not only a tool for visual representation, it is also a valuable tool for developing clarity of thought in relation to the subject/object in question. This course develops perceptual skills and introduces the basic principles of composition, form, line, perspective and volume.

PA 102 – Introduction to Art Studio (2,8)6

This course builds on Foundation Studio, aiming to prepare students for the main areas of their interest, such as painting, sculpture, printmaking or ceramics. Students start building their thinking and practical skills in their chosen discipline areas. From this early stage students are encouraged to consider multidisciplinary engagements in developing their making-skills as well as in reading, writing and thinking.

PA 104 - 3D Design (2,2)3

This course involves study of basic elements and principles of 3-D design, theory, and their application to specific art/design problems. Construction of basic sculptural forms is addressed, enabling students to distinguish between 2D and 3D perceptions in relation to space and environment.

PA 132 - Color Theory & Practice (2, 2) 3

This course provides students with a foundational understanding of color from the perspective of visual composition, and helps students to recognize how color choices can enhance or undermine an intended message. The class will explore the basic principles of color theory as well as its history and theorists. Students will learn to apply this information to the practice of art and composition through projects and brief research papers.

PA 142 - History of Modern Art (3,0)3

History of Modern Art covers diverse artists and their work from 19th Century to our time in both the western and non-western world. This course aims for students to develop a good understanding of the diverse engagements that existed in the past, and the new ones being forged in our own time, in the arts arena.

 

 

PA 102 - Basic Drawing II (3,0)3

This course continues the development of the students’ skills in drawing and understanding of its concepts. Attention given to the acquisition and demonstration of effective composition. Emphasis is also given to the use of colored media as students continue to develop skills from a variety of subjects/objects in their surroundings as well as the human figure (Prerequisite: PA 111)

 

PA 201 - Art Studio I (2,8) 6

This studio program builds on PA 102. Working in two and three dimensions will enhance students’ conceptual and technical skills in the discipline area they choose. For example, the design elements will be applied to painting and sculptural works with the introduction of color, formal composition, and execution of an idea. Similarly students will experiment with different mediums, techniques and styles enriching their repertoire of thought and practice. (Prerequisite: PA 102)

 

PA 231 - Fundamentals of Painting and Design (2,2)3

The focus of this course is on exploring mediums in the discipline of painting, such as pastel, watercolor, acrylics, oils. Equally important is developing a personal visual vocabulary whilst enhancing creative innovation and artistic expression. Topics include subject matter, composition, color, and the use of various materials.

PA 211 - Advanced Drawing I (3,0)3

This is a course that encourages students to experiment with different drawing materials and methods, in order to enhance their conceptual and practical abilities in registering what they observe and imagine in the two-dimensional plane. (Prerequisite PA 112)

 

PA 241 - Contemporary Art (3,0)3

This is a course building upon PA 141 & PA 142, to equip students with knowledge of current discourses and artistic sensibilities. Apart from being a base for knowledge building, this course is also designed to foster the beginning of critical analysis of works of art.

PA 202 - Art Studio II (2,8) 6

A continuation of ART 201. There is emphasis on further exploration of methods and techniques, and their enrichment and refinement in 2D and 3D works. Students students from all the art disciplines will be encouraged to familiarize themselves with what is happening around them in arts within the broader social, cultural and political context (Prerequisite: ART201)

PA 234 - Fundamentals of Sculpture (2,2)3

Constructing 3D art objects via experimenting with clay, plaster, found objects, paper, water, air, natural and industrial materials. This is a course to instigate the development of multiple sculptural forms including site-specific installations and time-based sculptures.

PA 212 - Advanced Drawing II (2,2)3

The Advanced Drawing II course is to challenge our perceptions and preconceptions of the visual world around us. This is not simply drawing by observing and/or imagining objects unique in themselves but rather observing the dynamics of relations between objects and surroundings.

PA 301 - Art Studio III (2,8)6

This course builds on the previous PA 201 & PA 202 studio work. It consolidates previous semesters’ work exploring various methods and techniques in the student’s area of interest in 2D and 3D art-making processes (painting, sculpture, printmaking, etc.). In addition, students will be guided in projects that further develop their greater artistic awareness of processes of ‘making’. Students are also encouraged to critically evaluate their work. Ideas for installation work will be explored in tandem with conceptual and technical developments. (Prerequisite: PA 201, PA 202)

PA 311 - Experimental Media (2,2)3

This is a course designed to expand the perceptual horizons in art-making. It involves experimenting with different materials and processes that may best suit the artist’s concept and the underpinning motive-s to be offered for publication/exposition. All the conceptual and practical skills learned to that point may be drawn upon as appropriate.

PA 331 - Printmaking (2,2)3

This is a practical course where the basic printmaking techniques and processes are taught. Also knowledge is acquired about the historical developments in printmaking, and print-based artists and their work in the field are covered.

PA 302 - Art Studio IV (2,8)6

This is an advanced studio program that extends technical and conceptual skills acquired in previous studio programs PA 201, PA 202, PA 301. Emphasis is given to conceptual and practical processes whereby students are urged to generate their own thoughts and raison d’etre in relation to their art and design work. Students will be exposed to a variety of notable contemporary and historical artists’ work for the development of their own repertoire in artistic thought and processes.

 

 

 

PA 312 - Visual Codes (3,0)3

This is a theoretical course where students will be introduced to the field of semiotics in relation to analyzing visual signs and symbols. It will involve students in getting to know terms and terminologies used in visual communications. This will help to grasp the importance of clarity in the use of visual signs and symbols for effective communication.

PA 332 - Art in Context (2,2)

This course aims to increase students’ perceptive sharpness in their production of art with the aim to reach out to a wider audience with their work. In other words, artists need to be intelligently, receptively and actively involved in the process of acquiring knowledge of the historical, social, cultural and political contexts within which their artistic sensibilities are formed and informed. Subsequently the student, while engaging in the complex web of socio-cultural dynamics of his/her environment, will critically evaluate the production of his/her work before submitting it to the public domain.

 

PA 302 - Art Studio IV (2,8) 6

This is an advanced studio course following PA 301, with emphasis on student experimenting and exploring with selected materials, methods, processes and art forms in order to develop firmer bases toward consolidation of his/her graduation work. Student will be encouraged to engage in focusing-defocusing and again focusing on means and processes with mindfulness for discovering ways and means to refine his/her work to a higher degree of resolution. (Prerequisite: FA301)

 

PA 441 - Analysis of Art & Design (2,0)2

This course offers a historiography of the discipline of art history and an introduction to the methods of research used to analyze, interpret, and understand art and visual culture. Sessions are allocated to the critical analysis of formalist, iconographic, feminist, Marxist, and semiotic approaches, among others. A significant portion of the course is dedicated to current art historical theory and practice.

 

PA 403 - Graduation Research & Preparation (3,0)3

This course is designed to give students the opportunity under guidance to research and develop their means and processes toward conceptual and material consolidation for their final graduation work. Students are expected to demonstrate their self-directed research and present their findings for critical appraisal before embarking on the final graduation work.

 

 

PA 402 - Graduation Project (4,1)10

This open studio course allows advanced students to develop their strengths pertaining to their own interests as they work toward a cohesive body of work. Students have relevant reading and writing assignments, and complete a finished artist statement along with their art works. (Prerequisite: PA 403)

 

PA 412 - Portfolio& Presentation (2,2)3

This course focuses on preparing students for entry into professional practice. Tasks include preparation of a final portfolio, presentation of the portfolio, constructing a resume, ways and means of self-promotion, the interview process and guidelines for freelance employment. Must be taken in the final semester before graduation (Prerequisite: ART 401)

 

Critical Practice (2,0)2

This is a final theoretical course for enhancing students’ work by means of critical reading and evaluation of the prevailing discourses in the contemporary art world. Topics include: art context, environment, art activism, questioning of art historicity, etc. The student is expected to engage with reading, discussion and writing on the chosen topic-s, as this is seen as a significant part of an enrichment process of one’s artistic work with self reflexivity.

 

 

 

 

 

 

 

 

 

 

 

 

 

DEPARTMENT OF INTERNATIONAL RELATIONS

Course Descriptions:

 

 IRE102 - Introduction to International Relations (3,0)3

This course introduces students to the structures and processes of international politics and surveys the major global issues of our time - nations, categories, and principles of international relations. The course focuses on the functions of the modern nation-state system and the patterns of conflict and co-operation in contemporary international relations. The purpose of the course is to provide students with a basic understanding of how the international political system works and help them develop their own perspective on global issues.

 

IRE201 - Comparative Politics I (3,0)3

Issues and concepts in comparative politics, political socialisation and culture; political recruitment and structure are reviewed. Interest groups and interest articulation as well as political parties, government and policy making are considered. The course also focuses on the politics, cultures, and political systems of the major European countries.

 

IRE204 - Comparative Politics II (3,0)3

This course deals with the history, culture administrative and political structure of various countries. The aim of this programme is to enable the students to use the concepts of comparative politics in order to analyse the concrete political backgrounds of countries of different economic and political settings. Case studies such as England, France, Germany, Japan, Russia, China and America

 

IRE206 - Third World Politics (3,0)3

This course examines important features of politics; economics, society and culture in developing nations and focuses on common problems associated with political modernisation, economic development and social change in Asia, Africa and Latin America. Through comparative analysis, the course also attempts to develop generalisations about key problems and prospects in various regions of the developing world.

 

IRE208 - International Relations Theory (3,0)3

This course provides an analysis of the three important theoretical debates of international relations: Idealism / Realism, Traditionalism / Behaviourism and Realism/Neo-realism. The course also addresses the central assumptions and key concepts of various theories in international relations, with emphasis on concepts propositions and, the current critique.

 

IRE301 - International Organisations (3,0)3

This course focuses on the role played by international organisations in world politics. Most attention is given to international governmental organisations, such as the United Nations, the European Community, and other regional organisations. Non-governmental organisations from multinational corporations to the International Red Cross are discussed as well. The course investigates the extent to which all these organisations contribute to the development of a peaceful and just community of nations.

 

IRE302 - History & Politics of the Balkans (3,0)3

 The course mainly concentrates on the effects of World War II on the politics and economics of the Balkans. The course also focuses on recent conflicts and developments in former Yugoslavia such as wars in Bosnia and Kosovo as well as the future EU prospects of the Western Balkan states.

 

IRE304 - The Caucasus & Central Asia (3,0)3

This course will cover the modern history of the countries in the Caucasus and Central Asia which obtained independence following the breakdown of the Soviet Union in 1991. These include the present states of Armenia, Azerbaijan, and Georgia in the Caucasus, and Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan in Central Asia. The first part of the course will provide a historical background necessary to understand the problems of the post-Soviet period. The second part will analyze the radical transformations in the region following the collapse of the Soviet Union and subsequently will focus on major regional conflicts such as the Karabagh issue between Azerbaijan and Armenia and the 2008 War between Georgia and Russia.

 

IRE305 - History & Politics of the Middle East (3,0)3

The course will focus on the formation of the modern Middle East, the legacy of the Ottoman Empire and the impact of colonialism, Arab nationalism, the ideological struggles, the oil politics, the power of stereotypes, tradition and modernization. The objectives of the course are to provide a deeper understanding of Middle Eastern politics with specific references to the region`s economy, culture and society. Considering recent developments in the region, the course aims to study Middle Eastern politics within a broader context of international system, regional economic developments and bilateral relations among the regional countries, the Middle East and World Politics after 11 September and future prospects in the Palestinian-Israeli problem.

 

IRE308 - Global Peace & Security (3,0)3

In-depth study of issues related to global security of the XX-XXI century: proliferation of weapons of mass destruction, arms control and disarmament, international terrorism, regional conflicts, oil and energy problems in Politics, etc. The course will examine major trends, challenges and future prospects in the mentioned areas.

 

IRE309 - International Law (3,0)3

The nature and role of international law in the interaction of states. The basic terminology of international law. Problems of interpretation and enforcement. The relation between law and power; treaties and the legal basis of diplomacy, international organisations, international law and war, human rights under international law.

 

IRE403 - Turkish Diplomatic History & Foreign Politics (3,0)3

Ottoman Empire and Europe from the French Revolution until the end of World War II. Diplomacy and the Ottoman Empire. Tanzimat and the Young Turks. (Turkish students in Europe). Modernisation and Europeanisation. Pan-Islamism and nationalism. Ottoman Empire and Germany: World War I. The transition from a multi-national to a national state. Reform and revolution. Turkey during World War II. The one-party-state and Turkish foreign policy. The transition from one-party-state to a multi-party-system. Ismet Inönü and Turkish foreign policy. Right and left clashes and their effect on Turkish foreign policy. Turkey’s relationship with USA, Europe and the Middle East. Turkey and the European Union.

 

IRE404 - European Union Studies (3,0)3

Background of the European Union: Europe before and after World War II. The political framework of the European Union. Economic integration of the European Union, the social framework of the European Union, the external relationship of the European Union. The Single European Act. European Union beyond Maastricht.

 

IRE405 – International Politics of Cyprus (3,0)3

This course studies the Cyprus problem, initiating from discussions regarding to history of Cyprus, the Ottoman Rule, the British Rule, Republic of Cyprus to analysis regarding to 1974 Turkish Peace Operation and afterwards. The course also focuses on relatively contemporary issues including the establishment of the TRNC, the Annan Plan and the future while examining possible solutions to it and looks at the role of the international powers in finding a solution.

 

IRE408 - Conflict Studies & Dis. Sett. (3,0)3

This course looks at the economic/cultural/political and religious aspects of conflict and examines some theories, which prescribe solutions to these problems. The purpose of the course is to assist students in clarifying their own substantive views on conflict studies and dispute settlement. Specifically, the students will have broader and detailed knowledge about Palestinian-Israeli conflict, Cyprus problem, Human Rights issues and Kurdish Problem. The students are advised to take this course in their graduating year.

 

IRE411 - Post Cold War International Relations (3,0)3

This course is a survey of current developments, issues, and problem areas of international relations in the post Cold War era. The specific attention is given to the changing concept of security, new security agenda, and the emergence of complex issues, rise of ethnic conflicts, and the post 9/11.

 

IRE412 - US Foreign Policy (3,0)3

This course is a good application of international relations theories into real life. Students will be able to see how theory is and has been applied to real life by the only super-power of our time. How has the international system changed, and what are the effects of this on states today? What role did the US play on this change? These questions will be answered.

 

STJ 030 Internship (NC)

The internship is compulsory for the students at the end of third year. It’s period must be minimum of 30 calendar days and students are required to prepare a report.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DEPARTMENT OF POLITICAL SCIENCE&PUBLIC ADMINISTRATION:

 

Course Descriptions:

 

POLS 101 - Introduction to Political Science (3,0)3

This course introduces students to the discipline of political science. Basic definitions of the political process and the fundamental concepts used in studying politics are discussed. The course acquaints students with how political scientists think about society and provides a basis for more sophisticated research and understanding of empirical political theory, as well as skills for analysing political and social issues.

 

 PUB 102 - Introduction to Public Administration (3,0)3

Fundamentals of public administration and public policy: concepts, principles, and procedures; bureaucracy and factors of its continuous growth. Introduction to public policy process, policy implementation, principles of management in public administration, and of leadership in public organisations, budgeting, programme evaluation, and relations between central and local governments (principles of federalism) is presented and then a brief consideration of power and information hierarchy in public agencies and enterprises and issues relating to public privatisation is offered.

 

HIS 104 -World History & Civilizations (3,0)3

This course introduces the historical development of civilisations around the world, in terms of culture, economy, religion and politics. The course also focus on the rise and fall of the first civilisations such as Mesopotamia, Ancient Greece and Macedonia, Egypt, China, Roman Empire, early mediavel states of the Western Europe, Byzantium, The Crusaders and Islam, Renaissance and Reformation periods, the Ottoman Empire, geographical and scientifi discoveries, transformation of Europe and the relations between the rise of the Nation State and the development of culture.

 

POLS 202 - History of Political Thought (3,0)3

An analysis of the concepts of politics through the writings of major political thinkers, especially Plato, Aristotle, Machiavelli, Hobbes, Locke, Rousseau, Burke, Marx and Mill is presented. Special focus will centre on the foundations of modern authoritarian and democratic politics. The course is a preparation to Contemporary Political Theory.

 

PUB 204 - Public Policy Formulation & Implementation (3,0)3

The course reviews the complete chain of government decision making from policy formulation to its implementation and its evaluation in various public areas such as education, environment, health care and social welfare. The course covers the major elements and issues of government procedures and decision-making. It reviews the players, institutions and other factors affecting policy formulation and implementation in selected policy areas including non-profit organisations and the typology of interest groups. The objective of the course is to inform the student studying government management, business or public administration to understand both public - and private - sector development processes.

 

PUB 206 - Constitutional Law (3,0)3

A general and comparative introduction to constitutional law and public law for Turkey and other countries such as the USA, Great Britain, France, Germany, Japan. The course deals with the constitutional law as a political legal document as regards state and sovereignty, parliamentary democracy, liberalism and authoritarianism, citizen participation, plurality, and the principles of freedom and equality.

 

POLS 301 - European Political History (3,0)3

Historical analysis of political and diplomatic relations between the great powers of Europe in the late XIX-XX century is presented and then the introduction of U.S. politics into the world power arena is included to the analysis. The emphasis is initially placed on the relations between Britain, France, Austria, Russia, Germany and the Ottoman Empire; the Eastern Question, German and Italian unifications, the Balkan Crisis, World War I and II. In the second half of the course, the emphasis will shift to the post-World War II diplomatic events: the peace conferences and settlements, the creation of the European Community, the history and political dynamics of the Cold War, and its European implications.

 

POLS 302 - Political Psychology (3,0)3

This course provides a psychological analysis of the political process, with special attention given to political socialisation and alienation as the two important political stages, which needs the utmost psychological attention in order to be well understood.

 

POLS 303 - Turkish Politics (3,0)3

This course aims to give a detailed knowledge and understanding of the scientific analysis of major political events in Turkey.Political structure, political culture, political system, election systems, party systems, ideologies and the basic political tendencies within the Ottoman-Turkish context is also be analysed from a sociological and historical point of view.

 

POLS 304 - Political Ideologies (3,0)3

Concepts and issues such as civil society, citizenship, nationalism, liberalism, conservatism, feminism, socialism, national-socialism, fascism, racism, sexism and other various new social movements and political ideologies is discussed both in theory and in actual practice. The course also connects ideologies to a broader social and economic system.

 

PUB 304 - Programme Evaluation & Auditing (3,0)3

Public programme evaluation and productivity improvement. Stages of scientific and practical development: efficiency, budgeting, management, privatisation, auditing, etc. Types of evaluation: front-end analysis, process evaluation, problem monitoring, impact evaluation, synthesis and auditing methods. Fundamentals: definition, objectives, measures, study plans, etc. Detailed study of the major three innovations: The Bottom Line, Inspectors, and Total Quality Management. Scientific, technical,ethical problems associated with programme evaluation.

 

PUB 305 - Public Finance & Budgeting (3,0)3

Fiscal functions and institutions in public sector. Typology of public budgeting process. Allocation, distribution and public choice: social goods and distribution. Structure of public expenditure and financial policy: expenditure evaluation, programmes and case studies. Principles of taxation: tax equity and tax incidence, excess burden and taxation effects. Tax structure: individual income, corporate income and other taxes. Fiscal federalism: principles and structure –case studies of different countries’ fiscal hierarchy.

 

POLS 306 - Research Methods (3,0)3

This course is an introductory course to research methodology including research process and techniques, data collection, processing and analysis, findings and interpretation. The students will also complete a research project of their own and will learnto use scientific methods.

 

POLS 307 - Domestic Politics of Cyprus (3,0)3

Domestic of Politics of Cyprus is a departmental elective course which aims to enlighten students about the political parties and political life in northern Cyprus with a particular focus on the effects of internal politics on Cyprus Dispute.

 

PUB 307 - Public Policy Analysis I, (3,0) 3

The course deals with how public policies are decided, evaluated and planned in the complex system of bureaucracy, politics,law and economy and through the interaction of public and private entities, citizens and public bodies.  It starts with first howcertain social demands and needs come into the agenda of public bodies and then are decided and turned into initial formulations and then how public policies are decided legally in political and bureaucraic bodies. The course offers several  case studies in the form of public projects and plans to teach how public system decides.

 

POLS 308 - Civil-Military Relations (3,0)3

Civil-Military Relations is a departmental elective course that focuses on the literature of civil-military relations with a particular focus on Turkish democracy experience.

 

PUB 308 - Public Policy Analysis II, (3,0) 3

The course follows the course PUB 307 Public Policy Analysis I and offers the detailed analysis of how public policies, once decided, are put into practice and implemented stage by stage through concrete programs and projects,  analyzing financing, tendering and controlling processes as well as making the final evaluation of the policy in terms of its starting point, purpose, objectives and realization.

 

POLS 401 - Political Sociology (3,0)3

This course aims to give detailed knowledge and a required formation regarding fundamental subjects of political sociology to students from various programmes of the Faculty. In addition it aims to teach students how to reach the required knowledg e and to equip themselves with the ability of analytical thinking. Another objective of the course is to re-examine political experience and the socio-political structure of various cases including Turkey. In accordance we will frequently try to understand the relationships between some sociological-political theories and certain aspects of our own societies in practice.

 

 

PUB 402 - Comparative Public Administration (3,0)3

Comparative study of public sector structures and reforms in the developed industrial countries (US, Canada, France, UK, Germany, Spain, Scandinavia, Holland, as well as countries of Central and Eastern Europe, and Turkey). Issues, pertaining to the “DPM” formula, developed by the Chicago School of economics – Deregulation, Privatisation, Marketisation, and their significance for public administration Different countries’ experiences with adapting their public structures and strategies to the constantly changing needs of growing economy and social problems.  PUB 403 - Local Government & Administration (3,0)3

The course is concerned with the relationship between central and local governments; responsibilities of municipalities and other local administrative units in delivering services, generating resources, evaluating and controlling municipal programmes. Italso considers democratic and participatory function of local governments as well as problems and theories of urban and regional politics.

 

POLS 407 - Global Political Economy (3,0)3

This course discusses key international political economic issues using a case based approach. Topics: Economic and political challenges of trade liberalization for both industrialized and developing nations, the role of natural resources and foreign direct investment in economic development, regionalism, global capital flows and financial crises, strategic trade and competition. The course also deals with political globalization as regards economic globalization and the dissolution of international system into a global one.

 

POLS 408 - Media Politics (3,0)3

The course deals with the production of information, image and news within political and ideological processes and with the relationship between political system and media. The course also analyse how political system communicate with the citizens anf contribute to the formation of public space and how citizens impact on politicians, bureaucrats by implementing a public control system.  POLS 409 -Nation State & Nationalism (3,0)3

This course covers nationalism and nation building in historical perspective. Ethnicity, national consciousness and ethnic nationalism will be analysed in an international comparative framework. The course deals with nationalism in the context of nation state and its building process and hence offers some aspects of state theories in general and social-cultural integration of people and citizens into a general social whole.

 

 

POLS 410 - Gender Politics (3,0)3

The course concerns male-female relations and gender identities in political life and puts special emphasis on the development of feminist theories and shows that gender identities are socially produced and have impacts on civil society and political power. Gender politics also considers woman question and woman movements in particular.

 

POLS 412 - Theories Of Democracy (3,0)3

The course introduces conceptions of democracy from antiquity to modernity and post-modernity and deals with antique, liberal-plural democracy, social-democracy and socialist democracy, radical post-modern democracy. The course focus on liber theory of democracy and democratic institutions in particular.

 

POLS 413 - Contemporary Human Rights (3,0)3

This is an introductory course on the theory and practice of international human rights. The full range of human rights issues-international, national and non-governmental- will be covered. The course also analyses Human Rights Law, International Humanitarian Law War of Law in the context of human rights violations of the recent periods.

 

POLS 414 - International Environmental Politics (3,0)3

This course will focus on applying divergent theoretical approaches to analysis of the causes, consequences for resolvability of international environmental issues, and look at how these issues in turn affect the future of international relations.

 

POLS 415 - Political Parties & Election Systems (3,0)3

This course is designed to introduce the student to some basic aspects of the Turkish social structure; such as politics, systemof norms and economy, population, modes of residence, social classes and family will be other important issues of concern.

 

POLS 416 - Theories Of State (3,0)3

The course is concerned with the theories of state according to its classical, liberal, conservative, Weberian, Marxist and Post-modern conceptions and forcuses on the modern state, its functions and political-bureaucratic organization in particular, and its relation to society, law, economy and international system. Finally, the course concerns fordist, Keynesian, welfare and nation characterisitics which under change and dissolution.

 

POLS 417 - Contemporary Political Theory (3,0)3

This course outlines the history of political thought of more recent thinkers, all of whom have reformulated classical political theories in the twentieth century, such as V. Lenin, Frederich Hayek, Antonio Gramsci, Hannah Arendth, Lousi Althusser, Michael Focault, John Rawls, Andre Gorz, Jurgen Habermas, Ralph Miliband, and Francis Fukuyama, Manuell Castells, and David Harvey.

 

STJ 030 - Internship (NC)

The internship is compulsory for the students at the end of third year. Its period must be minimum of 30 calendar days and students are required to prepare a report.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DEPARTMENT OF BUSINESS&MANAGEMENT

 

Course Descriptions:

 

 

BUS101 - Introduction to Business & Management I (3,0)3   

The environment & historical setting of business; the organisational evaluation of business enterprise, both structural & legal; differentiation of business functions and the rationalisation of business operations.

 

BUS108 – Principles of Management (3,0)3

This course introduces students to the field of management and emphasizes the knowledge and skills used by successful managers. Throughout the course, students will demonstrate specific knowledge and skills in the areas of management history, decision-making, communication, planning, organizing, staffing, directing, controlling and business ethics.

 

BUS201 - Introduction to Economics I (3,0)

Introduction to micro-economics: economics of the firm, resource allocation and prices; output and costs; market structures equilibrium and welfare economics.

 

BUS202 - Introduction to Economics II (3,0)3   

Introduction to macroeconomics; introducing employment, money, monetary & fiscal policies; and equilibrium, inflation.

 

BUS203 – Financial Accounting I (3,0)3   

Accounting and bookkeeping, accounting statements, the balance sheet equation, effects of transactions on the accounting equation, mechanics of double-entry accounting, the general journal, posting of transactions, trial balance, adjusting entries and preparing statements, financial analysis using accounting data to control and evaluate monetary results of business activities.

 

BUS204 – Financial Accounting II (3,0)3   

Accounting for short and long-term assets, liabilities, payroll accounting, partnership and corporation accounting and some emphasis on cost accounting. (Prerequisite: BUS203)

 

BUS205 - Statistics I (3,0)3   

Statistical ideas and their relevance in practical life; preparing data for statistical analysis. Elementary probability, random variables, frequency distributions and sampling. Logic of statistical references; descriptive statistics, estimation and significance tests.

 

BUS206 - Statistics II (3,0)3   

Interpreting, organising and illustrating data. Present-day applications for interpreting reports, surveys, charts, graphs and opinion polls. Additional subject areas covered in this course include: Probability Theory, Probability Distributions, Central Limit Theorem, Confidence Interval Estimation, Hypothesis Testing, Chi-Square and F Distributions, ANOVA, Regression and Correlation Analysis. Also introducing statistical package-programs. (Prerequisite: BUS205)

 

BUS207 - Introduction to Law (3,0)3   

Introduction to basic concepts of law. Legal systems, regulating activities of government & governmental agencies. An overall summary of the legal framework of the European Union.

 

BUS208 - Business Law (3,0)3   

Introduction to the business legal environment. Selective subjects relevant for managers from the law of contracts, civil law, commercial law, tax law, labour law, law on Bankruptcy and insurance law.

 

BUS213 – Business Ethics (3,0)3

This course exposes the student to both sides of past and present ethical dilemmas facing the world. Course content includes an overview of individual ethical development, ethical issues in business today, the opportunity and conflict of ethical decision-making framework, and the development of an effective ethics program in a corporation.

 

BUS301 - Organizational Behavior (3,0)3   

Review of human behaviour in organisations; interpersonal and interpersonal processes, influencing and persuasion, motivation and leadership in the workplace. Cultural influences on human behaviour will also be discussed.

 

BUS302 - E-Commerce (3,0)3   

Use of Internet as a new channel for transferring goods & services; mechanics of E-commerce; characteristics of Internet as a tool without boundaries. Designing marketing programmes for Internet use.

 

BUS303 - Human Resource Management (3,0)3   

The management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.

 

BUS304 - Operations Management (3,0)3    

Covers the basic quantitative techniques in major production systems, including planning & control of projects, statistical quality control, MRP aggregate scheduling & line balancing, queuing theory, transportation models and simulation techniques.

 

BUS305 - Quantitative Methods & Forecasting (3,0)3

To provide interdisciplinary perspectives; probability, distribution, decision theory, inventory models, linear and integer programming and forecasting techniques.

 

BUS306 Management Information Systems (3,0)3   

Overview of management functions in three district areas; hardware, software and personnel. The management issues & problems of planning, developing, installing, operating & maintaining information systems in organisations. Legal & ethical issues in computing. Special focus on the connection of managerial & technical resources in organisation. Attention is given to political, economic, physical & organisational factors.

 

BUS307 - Business Finance I (3,0)3   

Introduction to financial management; financial institutions & money markets; analysis of financial statements; discounted cash flow analysis; project cash flow analysis; analysis of flow of funds; risks and returns.

 

 

 

BUS308 - Business Finance II (3,0)3   

Long-term planning & forecasting; basics of capital budgeting; cash management, accounts receivable and inventory management; short and long-term financing and portfolio management. (Prerequisite: BUS307)

 

BUS310 - Organizational Theory (3,0)3   

The concepts of organisation; formal organisations; organisational dynamics & effectiveness; organisational development and change; emerging type of organisation; Organisational transformation and leadership.

 

BUS315 – Principles of Marketing (3,0)3

In this course, it is aimed at providing basic principles of marketing management such as marketing mix, segmentation, distribution, retail marketing and e-marketing. The concept how we manage and conduct effective relationships with the consumers and other target audiences for product and service in the competitive business world is the main purpose of this course. Analysis of relevant opportunities and constraints in consumer and industrial target markets is also among the main issues in this course.

 

BUS318 – Business to Business Marketing (3,0)3

This course explores in-depth the unique aspects of marketing to business and institutional customers in an increasingly complex, competitive and global marketplace. The course exposes students to a wide range of industrial products and services, and the technology, demand, competition, and requirements for success that characterize each of them. Topics include marketing strategy, organizational buyer behaviour, business market segmentation, market development, product development, B -to-B e-commerce, pricing, marketing channels, and marketing communications which comply with both local and global trade. The course is taught through lectures, case discussions, and presentations and is designed to develop the analytical, decision-making, and communication skills of the students.

 

BUS401 - International Business (3,0)3   

To understand why nations trade; characteristics of foreign markets and their impact on business decisions, including role of government, cross boarder transactions, cultural and regional influences.

 

BUS402 – Strategic Management (3,0)3   

To explore conceptual frameworks and models which will assist students to analyse competitive situations and strategic dilemmas and gain insight into strategic management. This course will provide a synthesis of previous course materials within the business programmes. It will be taken in the last term of the undergraduate programme. Class lectures are supplemented with case studies.

 

BUS403 – Globalization & Economic Integration (3,0)3   

To understand globalisation and basic economic model it relies on; presenting the main reasons why globalisation is promoted (nature of multinational enterprises and their role in globalisation). The concept and stages of economic blocks. Basic reasons of creating economic blocks and consequences of this development.

 

BUS406 – Insurance and Risk Management (3,0)3   

This course surveys risk fundamentals, the risk management process, and insurance as a systematic approach to transfer and finance risk. It examines how insurance offers financial protection against major risks individuals face, how the insurance market is structured, and how and why the industry is regulated. This course also provides the theories and practical applications from the industry as well as issues related to the furtherance of insurance as a viable risk management solution.

 

BUS407 – Innovation and Entrepreneurship (3,0)3

Provides an overview of new venture formation process with the objective of providing students with the skills they will need to recognize opportunities and develop them into value-producing initiatives. Emphasis on identifying ideas that provide business opportunities and conducting feasibility analysis to determine their business potential.

 

BUS408 – Non-Governmental Organizations (3,0)3

This course explores concepts, analytical tools, management practices  in NGO’s.NGO’s goods and services to business markets in domestic and global environments

 

BUS409 – Corporate Governance and Family Business (3,0)3

Nature of corporate governance and family business. How to manage the family business.Research, presentation and debates about corporate governance and family business.

 

BUS410 - Auditing (3,0)3   

Auditing theory and practice: including auditing concepts, standards, procedures, rules of professional conduct, post-audit considerations, and preparation of auditor’s report.

 

BUS411 - Cost Accounting (3,0)3   

Treats accounting and managerial aspects in cost concepts including job order process cost systems, flexible budgets, joint by-product costs, break-even points, differential costs, problems and practice projects are the basis for study.

 

BUS412 - Financial Statement Analysis (3,0)3   

Provides the knowledge and skills necessary to take full advantage of financial reports and analysis. Topics that will be covered include financial statement, ratio analysis, comparative analysis, and the management of operation funds.

 

BUS413 - Managerial Accounting (3,0)3   

Case studies and detailed techniques of cost accounting, internal auditing, and controllership. Course provides understanding of important dimensions of management function of accounting.

 

BUS414 – Taxation (3,0)3   

Principles and practice of taxation with topics including gross income, itemised deductions, capital gains and losses, net operating loss, carrying forward and back, history of taxation, inception of laws, credits, exemptions, tax research, and operation of tax forms.

 

BUS417 - Advanced Accounting (3,0)3   

Deals with branch accounting, merger and consolidations, partnerships, trusts, insurance, governmental accounting and other advanced topics.

 

BUS418 – Small Business Seminar (3,0)3   

How to start and manage your own business. The types of small business enterprises. Establishing and managing a small business. Preparing business plans. Presentations and case studies.

 

BUS419 – Research Methods in Business (3,0)3

Examines research designs commonly used in business decision making. Topics include survey, observation, data analysis, sampling, and quasi-experiments as they relate to problems in an organizational setting. Students submit a research proposal as part of the course requirements.

 

BUS420 – Contemporary Issues in Business (3,0)3   

New developments in management and business forms. Research, presentation and debates about the new issues in business.

 

BUS422 - Project Evaluation & Investment (3,0)3   

The purpose of this course is to introduce the student to the area of investments with emphasis upon why individuals and institutions invest and how they invest. This course also deals with the design and analysis of investment projects. Topics include measures of risk and return, process and techniques of investment valuation, various statistical methods and simulation techniques used in determining and measuring the degree of risk associated with investments projects, effect of high inflation rates in evaluating investment projects and projects financing approaches.

 

BUS423 - International Finance (3,0)3   

This course aims at introducing the students to instruments and institutions of international financial markets, evolution of international monetary system and foreign exchange markets. Also covered are rate determination theories, forecasting, purchasing power parity and interest rate parity theorems, hedging, speculation, international trade financing, and international diversification of portfolios.

 

BUS424 - Commercial Banking Management (3,0)3   

This course is designed to provide an overview of commercial banks, their functions, management, and role in the economy. Topics include: basic asset, liability, liquidity and interest-rate risk management, primary lending functions pricing techniques, risk management bank organisation and familiarisation with international banking. The purpose and functions of central banking are studied with attention to monetary targets and policies.

 

BUS425 - Portfolio Theory and Management (3,0)3   

The purpose of this course is to introduce the student to modern portfolio risk theory, diversification, market equilibrium, market efficiency, capital asset pricing, arbitrage pricing theory, option pricing theory, single & multi index models, principles of fundamentals and technical analysis, analysis of alternative investments and portfolio performance monitoring and management.

 

BUS426 - Financial Institutions and Markets (3,0)3   

Study of financial sector; businesses, consumers and governments in money and capital markets are observed with emphasis on financial instruments, analysis of financial intermediaries and the determination of interest rates. The role of financial markets in economic development.

 

BUS427 - International Banking (3,0)3   

The basic principles covered in Commercial Banking Management are enhanced through an international perspective. Topics covered in this course are an overview of international banking and its structure, as well as the changing nature of bank management.

 

BUS 428 International Accounting

International Accounting is the international aspects of accounting, including such matters as accounting principles and reporting practices in different countries and their classification; patterns of accounting development; international and regional harmonization, foreign currency translation; foreign exchange risk; international comparisons of consolidation accounting and inflation accounting; accounting in developing countries; performance evaluation of foreign subsidiaries.

 

BUS 429 Comperative Accounting Standards

Topics covered include; current reporting requirements; differences between countries; user needs; future developments, harmonization and standards. International Financial Reporting Standards (IFRSs), International Accounting Standards (IASs) and other countries` accounting standrads will be discussed. New developments in comparative international accounting.

 

BUS 430 – Comparative Accounting Standards (3,0)3

Study of international accounting standards. Identify the differences between national and international accounting standards.

 

BUS433 – Supply Chain and Management (3,0)3

Supply chain operating practices and principles (i.e., the fundamentals of materials and logistics management). Studies and analyzes the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops a solid grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management. Includes forecasting, postponement, sourcing (in particular, global sourcing), network design, and virtual integration (web-centric) and illustrates these concepts through cases.

 

BUS434 – Persuasive Techniques in Communication and Strategies (3,0)3

Students will learn about strategies and techniques of persuasion relating to a wide variety of communication contexts, situations on the basis of worldwide case studies.

 

BUS436 – Contemporary Issues in Marketing (3,0)3

The focus of this course is to conceptualise and formulate strategic uses of contemporary marketing practices. The key issues and challenges facing the marketer in contemporary marketing will be assessed. New developments in marketing such as online public relations, advertising, niche marketing and one-to-one marketing issues are also in the content of this course.

 

BUS444 – Cross Cultural Studies in Organizations (3,0)3   

Asian, American and European multinationals are studied on a comparative basis to understand similarities and differences in company objectives, company cultures and managerial practices.

 

BUS445 - Workshop in Exports & Imports (3,0)3

Theory and practice of export and import transactions. Enhance with case studies.

 

BUS447 – Banking Law (3,0)3

Banking Law involves the application of basic contractual, tortious and restitutionary principles to the banking context. It also encompasses general and bank-specific legislation dealing with such diverse issues such as the prudential supervision of banks, the protection of consumers in their dealings with banks  the operation of bank payment systems and the prevention of money-laundering and the financing of other unlawful activities. The aim of the course is to provide the student with an understanding of the basic principles of banking law to enable him or her to deal with the real-life banking law issues that are likely to arise in commercial practice.

 

BUS448 – Marketing Channels (3,0)3

In learning to manage a firm`s marketing channels primary emphasis goes toward development of a strategic framework for channel analysis, planning, and management. This course also takes a in-depth look at trends in marketing channels and a comparison of intermediary industries

 

BUS449 – Managing Customer Relationship (3,0)3

The main purpose of this course is to introduce the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. The course provides hands-on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs

 

BUS450 - Consumer Behavior (3,0)3

Blending both concepts & applications from the field of consumer behaviour; presenting theoretical concepts, stressing the applications of these conceptual materials to marketing strategy and decision making in the private, public & non-profit sectors.

 

BUS451 - Sales Management (3,0)3

To build students’ understanding of sales management concepts and strategies, organization of sales department, planning sale force activities, operations and evaluation of results.

 

BUS452 Advertisement & Promotion Management (3,0)3 

The main focuses of this course are advertising management and promotion techniques used by freelance advertisers and in-house advertising departments of any size of companies. New technologies in promotion and publicity sector and WEB advertising applications are also in the content of this course.

 

BUS453 - Brand Management (3,0)3   

In this course, within the concept of image management and other communicative applications which strengthen the effective consumer perception, the meaning of brand will be explained through case studies. How a brand is created, promoted and developed will ve taken into account by both conceptual and analytical framework. Students also understand the similarities and differences between local and international brand managements.

 

BUS454 – Logistic Management (3,0)3   

Nature of logistic management. Institutional & functional analysis of distribution channels; selecting, evaluating & managing distribution channels. Location facilities, transportation, customer service and material handling

 

BUS455 - Marketing Research (3,0)3

Research can be accepted the most crucial process in all marketing activities, within this concept this course is designed for giving scientific method & techniques used for the systematic data gathering, recording & analysing data about problems related to marketing of goods and services.

 

BUS456 – International Marketing (3,0)3

During this course the students can differentiate the concept of marketing a product or service internationally. Understanding multinational marketing environment and the conditions which determine market selection, product decisions, policy and pricing and distribution channels and different level of marketing communications will be explained during this course.

 

BUS457 - Marketing Strategy (3,0)3   

This course aims that students may integrate their knowledge gained from previous courses in order to design a master plan of marketing, to create a sustainable competitive advantage over rivals.

 

BUS458 – Integrated Marketing Communication (3,0)3

This course introduces students to the concept and application of integrating the elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. IMC allows marketers to effectively and efficiently reach prospects and retain customers with consistent brand messages in the context of fragmented media and increasing customer empowerment through the Internet. Emphasis will be placed on linking the fundamentals of segmentation, targeting, positioning, buyer behaviour, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection

 

BUS459 – Marketing Seminar (3,0)3

In this course it is aimed at collaborate with the marketing elites from different sectors and for this approach we may organize several types of conferences, seminars and workshops in order to enhance student’s experience and knowledge in the area.

 

BUS460 – Budgeting Systems and Control (3,0)3

Business budgets. Preparations and applications of different types of budgeting sytems for business corporations.  Budgets and controlling systems.

 

BUS461 – Accounting Software Applications (3,0)3

Computer aided accounting. Theory and application of different types of accounting computer programs.

 

BUS462 – Leadership and Organizational Culture (3,0)3   

The course focuses on understanding the critical leadership competencies and characteristics necessary for guiding organizations. This course will use leadership self-awareness tools developed especially for organizational leaders. Students will deepen their understanding of traditional and contemporary leadership theories and practices; and, explore the organizational contexts where work, management and leadership happen. Guiding organizations through strategic and operational change initiatives requires an understanding of organizational culture and change. This course will enable students to study organizational theories, systems thinking, and the relationship between cultural issues and successful change implementation. They will experiment with taking on the role of a change agent through simulations, case studies, and studying changes in their own work place.

 

BUS463 – Accounting for Government and NGOs’ (3,0)3

Emphasis on accounting, budgeting, auditing and reporting policies and practices for government, state-economic enterprises, municipalities and other non-profit organizations and non-governmental organizations.

 

BUS464 – Accounting for Banks (3,0)3

This course looks at Banks financial statements, financial instruments, accounting for business combinations and consolidated accounts, disclosure and future developments

 

BUS469 – Retail Marketing and Management (3,0)3

The principles, practices, and concepts used in retail marketing management. Describe the complex nature and environment of retail marketing management together with the buying and selling of goods, services, and ideas to the final consumer. Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry. Understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and promotion. Identify the approaches to and guidelines used to analyze and solve retailers` problems and make decisions in retail organizations.

 

 

 

 

STJ 030 Internship (NC)

The internship is compulsory for the students at the end of third year. It’s period must be minimum of 30 calendar days and students are required to prepare a report.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DEPARTMENT OF TOURISM&HOSPITALITY MANAGEMENT

 

 

                                                         Course Descriptions:

 

 

 

IHM101 Tourism & Hospitality Maths

 

This exciting new course  is the first maths course  to be designed  specifically for student on Access courses. This course  is full of relevant real-life examples which help students see maths not as merely something which must be learned, but as a valuable tool. It presents a variety of learning methods to enable students to engage with the material and to provide them with a broader and deeper understanding of mathematics. The emphasis is on ‘doing maths’ and getting the students involved in the exercises, rather than simply teaching maths to the students.

 

IHM 105 Introduction to Hospitality

 

This course is designed for the hospitality management professionals of tomorrow.it prepares students to advance in their hospitality career by offering a foundation of knowledge about the hospitality industry  present in a lively, interesting manner with an extensive array of features to facilitate the learning process.This introductory course for hospitality offers extensive real life cases that help to teach the most giant service industry of the universe.

 

BUS 101: Introduction to Business Management

 

Students often assume the role of a manager is no different than that of a traditional “boss”—someone who hires/fires, doles out raises/promotions, and tells employees what to do. Intro to Business Management course  takes students beyond these preconceived notions by exposing them to the full spectrum of management practices and concepts that will help them succeed as managers in today’s business world.

 

EGL 101:Development of Reading Skills:

 

Getting the students to reflect on their thinking, College Reading and Study Skills is a college reading and study course depicting reading as a process and providing concise instruction, skill application exercises, and exercises using textbook excerpts to contribute to success in college

 

 

 

 

 

BUS103:Introduction to Computer

 

An overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, this course  encourages the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science (e.g. Networking, OS, Computer Architecture, AlgoriIHMs) provides students with a general level of proficiency for future courses.

 

 

IHM108:HACCP&TQM Applications in Tourism

 

This contemporary course   aims to teach the basics of food safety using the HACCP system, presenting the core knowledge, skills, and abilities that retail foodservice employees need to prevent accidental or deliberate food contamination. The easy-to-understand HACCP Star concept is used throughout to illustrate how HACCP’s standard operating procedures and seven principles work together. The course begins by presenting basic food safety and food defense standard operating procedures, and explaining why they are so important. Next, it aims to teach  elements of creating and using an effective HACCP plan, including: conducting hazard analyses, determining critical control points, establishing critical limits monitoring procedures, and corrective actions; verifying that the system works, and keeping records.

 

IHM 102  Statistics for Tourism :

 

 

This  is an introductory course for Hospitality statistical analysis.  Mario Triola’s Elementary Statistics remains the market-leading introductory statistics textbook because it engages students with an abundance of real data in the examples, applications, and exercises. Statistics is all around us in our daily lives, and Triola is dedicated to finding new real-world examples and data sets for you to use in your classroom.

 

 

BUS 104: Computer Applications in Tourism :

 

This course  aims to  advance concepts to round out complete proficiency with Excel. It delves into advanced formulas, pivot tables, charts, and much more. The course  blends discussion with hands-on practice, and is written in a way that makes it feel as if the author is sitting with the student to guide them through the process.

 

9-IHM 106 : The Business of Tourism :

 

An invaluable foundation course  for Tourism or Tourism Management students, this course  offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. This course also places emphasis on the practical operational aspects of the tourism industry, making this course  well-suited to students who intend to one day work in Tourism.

 

EGL102:English Writing Skills:

 

This course aims to teach  practical writing tips—written in a lively, conversational style. Provides new insight into: how to generate interesting ideas and get them down on paper; how to write a critical analysis; how to write a crisp opener; how to invigorate a banal style; how to punctuate with confidence; how to handle various conventions—and much more. Students learn to develop a “writer`s sense”: the course  demonstrates that writing is really applied psychology since it is essentially the art of creating desired effects. Provides an explanation of what effects are desirable and how to create them.

 

 

BUS201: Introduction to Economics:

 

 Economic Apporaches in organizations is one of the few concepts  to place any emphasis on the importance of economic issues and developments in the study of organizations and management. This course  explains in a non-technical way the behavioural theory of the firm, game theory, agency theory, transaction cost economics, economic contributions to strategic management, and evolutionary approaches. Intro to economics course  is suitable for students of Organization, Management and Economics alike. It also  provides  a concise introduction for economic students to the analysis of organizations from an economic perspective.

 

 

 

 

 

BUS203: Business Accounting

 

Designed to help you study, Management Accounting for Decision Makers is praised for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of management accounting, with a strong practical emphasis and avoiding excessive technical detail. It has a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, providing the perfect grounding for the decision makers of the future.

 

IHM 201 Front Office Management

 

Check-In, Check-Out provides complete coverageof the hotel`s front office and all of the support positions that make it work. Organized to reflect how a guest moves through the hotel (reservations, arrival, billing, departure, etc.) this edition provides a broad view of lodging management and covers unique topics such as corporate housing, destination elevators, and trade advertising contracts etc.

 

IHM 203 Travel Agency Practice

 

 This course  is designed  for students of ABTAC - the ABTA Travel Agent`s Certificate of Competence, as well as providing the underpinning knowledge needed for Travel Services NVQ levels 1, 2, and 3. It is also basic course  for GNVQ leisure and tourism, and HNC/D and degree travel courses.

 

 

IHM205 Housekeeping Operations

 

Housekeeping operations does not only  mean room cleaning. It requires effective control on cleaning in all departments of the hotel such as lobby, food and beverage outlets,kitchen and other bangueting areas of the hotel. At this stage, we need to comprehend that there are a lot of chemicals that are used for cleaning different areas and materials (lınens cussions)   and this course aims to teach HACCP  hygene  principles 

 

 

 

 

 

IHM210 Tourism Economics

 

For the  students of travel and tourism; this course  provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and classroom  discussion sessions  allow students to test their knowledge and understanding.

 

IHM 202 Tourism Accounting&Cost Control

 

Focusing on clear and detailed coverage of accounting principles and procedures geared to the hospitality environment of the new millennium, Accounting for the Hospitality Industry provides current and future hospitality managers with the skills needed to face future industry challenges. With their collective teaching experience of close to five decades, Professors Moncarz and Portocarrero equip hospitality management students with accounting knowledge and expertise that will be essential for success in the hospitality industry of the 21st century.

 

IHM 204 Front Office Management 2

 

 Fidelio OPERA  module is the most widely used front office programme in the hospitality industry. In order to gain more cmpetitive skills,students should understand how to make resevation, how to keep records,  learn cashiering functions and many others  in house operations.

 

 

 

 

IHM206 Food & Beverage Service

 

Food and beverage Servıce  course  includes  the latest and most relevant information in the field of foodservice management. It includes the basic principles of foodservice that can be applied to the operation of any type of foodservice. The impact of current social, economic, technological, and political factors on these operations is also included.

 

 

IHM 208: Nutrition  & Sanitation

 

Nutrition and sanitation course identifes biochemical, physiological, & clinical factors that affect the role of micronutritients in human health & disease, with an emphasis on critical analysis of recent research studies in this field. Includes the role of selected vitamins & minerals in cancer, coronary heart disease, HIV infection, bone loss, & other conditions of topical interest.

 

IHM301 Hospitality  Marketing & Sales

 

Marketing &Sales is the core of all hospitality studies.This course   uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today`s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the course’s position as the definitive specialization  for information on hospitality marketing.

 

 

IHM303 Culinary Practices 1

 

The World of Culinary Supervision, Training, and Management, course  gives aspiring chefs, sous chefs, chefs de cuisine, and executive chefs the necessary knowledge, skills, and attitudes required to lead, supervise and manage foodservice workers. In-depth, yet easily understood, it outlines in clear terms those elements crucial to success in today`s quality driven foodservice industry–detailing the elements of supervision and total quality management. It examines all aspects of training as it affects the chef supervisor; and providing practical, step-by-step discussions on crucial management of Culinary operations.

 

IHM 305 Human Resouce Management

 

This course  introduces the student to the planning, organizing, influencing, and control functions associated with human resource management in hospitality and tourism organizations. The basis of this course  is to present students with the knowledge, skills, and abilities that are required to become a middle level manager in the field of hospitality human resources.

 

 

IHM307  Hospitality Finance

 

Revenue Management and its financial applications are the backbone of the study. Especially it aims to teach how to prepare monthly and annually financial budgets in hospitality operations. The aim of this class is to provide students with an introduction to the basic principles of both financial and management accounting. Particular emphasis is placed on the accounting concepts and information employed in financial analysis and decision taking. Class participants will develop the ability to interpret financial statements and construct cash forecasts, pro-forma financial statements and business plans. In addition, students will become aware of the problems that arise in determining the cost of any product or service. They will also develop skills in capturing  the relevant costs and revenues for decision-taking purposes in hospitality operations.

 

IHM309  Hospitality Law

Featuring a rich collection of cases, this course  looks first-hand at hospitality management and explores where managers work, what they do and the real differences they can make. Organized in three parts, it describes the case method approach, reviews how to prepare cases for class discussion and includes 35 cases for teaching and learning. Enhancing managerial competency is emphasized throughout and readers are encouraged to examine managers behaving both effectively and ineffectively. While revealing much about hospitality businesses and practices, this course  also provides a broad spectrum of experience that one would get only after a long and varied career.

 

IHM304: Marketing Research for Hospitality

 

This course aimes to teach  students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.It also aims to illuminate the symbiotic relationship between the research  and the effective management of leisure and tourism.

 

IHL 306:Hotel Language Terminology

 

This course especially designed for the students in order to teach them hotel language terminologies during 13 weeks. Different departmens in the hotel uses different types of  language therefore ; before working in the real sector; this course is a guidance  in order to enhance communication skills in the hospitality.

 

 

 

IHM302 Beverage Culture.

 

This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. This course  helps managers understand wines, beers and spirits—from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based).

 

IHM308 Culinary Practices 2

 

Designed to give students the background knowledge necessary to make health promoting food habits a natural part of their lives, this course explores the ways in which quality food and beverage compliment each other and enhance the pleasures of the table, and highlights various cultural food traditions, the history of food, and the connections between lifestyles, diet, health, work, and environment.

 

 

30- IHM 310  International Hotel Management

 

This cotemporary course gives guidance   to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing—this course  features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This course provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.

 

31-CAS 401 Intro to Casino Operations

 

 Casino operations rapidly increasing their importance in our geography therefore, potential managers have to cmprehend how to manage those operations in their working establishments.This text is the most comprehensive source available on the research and techniques involved in casino and gaming operations. Engaging, readable, and authoritative, it explores the function of casinos and their relationships to hotels, restaurants, resorts, and entertainment facilities. Its logical organization moves from principles to practices, from overviews to detailed descriptions, all in a chronological context. The authors trace the history of the gaming industry and look ahead to future areas of expansion.

 

IHM 402 : International Business

This course aims to teach latest applications of international business environment especially in Europe and in Near Middle East. The class covers key management techniques and strategic models within the specific international hospitality and tourism business context. It introduces current management ideas for a globalised economy in a way that is practically valuable to students. The international business environment is explored and alternative management paradigms relevant to the hospitality and tourism industry are presented.

IHM 403 Resort Development Management

 

The class begins with an introduction to experiential products, and how experiential marketing needs to be based upon an understanding of consumers’ needs and wants, symbolically, experientially and for utility. Attention is drawn to the interrelationship between demand and supply in the tourism industry, and how conceptualisations of tourism demand have changed. The class then explores tourism markets with an emphasis on tourism demand determination, market segmentation and projection. The behaviours and motivations of different types of tourists are examined through analysing tourist decision-making processes and the factors conditioning this process, as well as strategies for attracting tourists and managing tourists’ experiences.

 

CAS404 Casino MGMT.and Operatıons

 

Casino management and operations seems to be same but, completley different than Hospitality operations management.It basically explains how to plan, command and manage staff and customers in the casino operations.

 

CAS405  Timeshare Management

One of those alternative tourism model is timeshare resorts in our destination. Therefore, we need to understand their franchise agreements and should develop potential understanding about their services for their buyers ( users ) in the hospitality industry. The class covers key management techniques and strategic models within the specific international hospitality and tourism business context. It introduces current management ideas for a globalised economy in a way that is practically valuable to students. The international business environment is explored and alternative management paradigms relevant to the hospitality and tourism industry are presented.

The aim of the class is to provide students with an understanding of the main strategic and operational management issues facing international hospitality and tourism firms. Students will learn to appreciate the depth and complexity of the difficulties faced, the variety of global and cross-cultural factors influencing the choices and compromises that have to be made in these businesses, and the implications of those for the future viability and effectiveness of the organisations concerned. Students will be introduced to critical perspectives on hospitality and tourism management.

 

IHM406: Catering Management

Without understanding catering operations, many managers fail to forcast their monthly costs in ther F&B services.This course aims to teach latest costing applications for todays managers in the hospitality industry. Food and beverage in catering industry  are at the heart of social lives, especially hospitality, in all communities and cultures. Understanding the roles that food and drink play across time and place exposes students to the value of social science discourse and how the outcome of such analysis can impact on all management functions within the international hospitality industry.

This class looks at historical and contemporary interpretations of culture from the perspective of food and drink. In doing so, the class seeks to establish what foods and drinks were produced and consumed in what areas, what systems of belief were built around certain foods, how food came to have political and social significance in the ways it is consumed, why food was important in literature, and how foods contrast across cultures, both historic and contemporary. Comparisons will be made between historical evidence and the modern world, and students will be encouraged to ask questions based on their own experiences of eating and drinking. The class will further consider food and drink in the context of contemporary trends within consumerism and address the impact of globalisation on the local delivery and authenticity of food and drink products and service within hospitality at a local and international level.

 

CAS 407: Event &Leisure Management:

 

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this course moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the subject  features contributions from some of the best and most notable practitioners and educators in the field.

 

IHM 408: Hospitality E-Tourism Applications

The module provides students with advanced knowledge of marketing, through analysis of marketing theory and its application from  e tourism perspective. Many hotels and tourism establishmets facilitaties their operations  from  internet services and we need to teach latest applications of e tourism to our students in order to be more competitive in hospitality sector. This course  presents a detailed explanation of the major systems and new technologies used within the travel and tourism industries of Europe and the Far East. It discusses many travel systems, including an in-depth analysis of all four of the worlds major Global Distribution Systems (GDSs), several leading hotel distribution systems, tour reservation systems and some leading travel agency systems. The book also includes an exploration of the tourism-based technologies used by the British Tourist Authority (BTA), the English Tourist Board (ETB) and the Irish Tourist Board. The strategic use of IT and its impact on the distribution of travel products and services is an underlying theme which runs throughout the text.

 CAS409 Casino public Relations

 

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the honorable profession of public relations as it relates to a broader social context. Each  subject helps students understand how public relations activities reflect and affect an organization`s core values.

 

IHM 410  Tourism  Seminar

This course is a graduation  project of  International Hospitality Managenet  students.

Students need to prepare graduaation Project and submit it at the end of the semenster .

 

 

 


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